Miss Rheingold

Custom Framing Included. (See Details Below)

Curator's Notes

Before American Idol, there was Miss Rheingold. During the heyday of the contest between 1941 and 1964, more people voted for Miss Rheingold than any other election than president. Miss Rheingold was said to be the perfect girl next door. Celebrity judges chose six finalists who’d compete during a six week ad bonanza, with ads in bars, supermarkets, on billboards, and in highly produced TV commercials.

Brewed in Bushwick in what today is an apartment complex, Rheingold Beer operated from 1883 to 1976, when national consolidation of beer brands forced many breweries to shut. When Rheingold Beer was briefly revived in 1998, the contest was reinstated. Little took this photo from his East Village roof in 2003. While Miss Rheingold might be an anachronism of post-War America’s outdated gender ideals, this piece pays homage to East Village and Brooklyn of the late 1990s and early 2000s, when gentrification of these neighborhoods was still in its relative nascency.


Materials: High quality wood frames are included with your order. Each frame is custom-cut and assembled by hand to match your piece. Hanging hardware is included.

Dimensions: The frame is .75" chick. To calculate the framed length and width of your piece, add ~5.5 inches to the total length and width.

Frames may differ from those pictured.


Printed on acid-free, artist-grade Premium Archival Matte paper. 

A roughly 2.25" mat borders the photograph.


Free shipping within the United States. All pieces are printed and framed to order. This order typically ships within 10 business days. You'll receive tracking information via email.

Trevor Little, NYC: IYKYK

Trevor Little’s NYC: IYKYK captures an evolving NYC at the turn of the millennium. The 2000s were a time of unprecedented change for the city. New York was reeling, rebuilding, and being reshaped by the aftermath of 9/11. Incomes fell by 9% whereas rents increased by 18% and pushed out many of the diverse residents that help contribute to the city’s unique fabric—leading to an even more gentrified Manhattan. The 2000s were also the last decade before the emergence of smartphones and social media—a bygone era before restaurants blew up on Tiktok before opening night, when dates met IRL, and when an Instagram filter couldn’t disguise the city’s grit.

Instead of focusing on the city’s recognizable landmarks and most famous residents, Little’s work centers on unique people, places, and events that could each have their own This American Lifeepisode.

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