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Trevor Little, NYC: IYKYK

Trevor Little’s NYC: IYKYK captures an evolving NYC at the turn of the millennium. The 2000s were a time of unprecedented change for the city. New York was reeling, rebuilding, and being reshaped by the aftermath of 9/11. Incomes fell by 9% whereas rents increased by 18% and pushed out many of the diverse residents that help contribute to the city’s unique fabric—leading to an even more gentrified Manhattan. The 2000s were also the last decade before the emergence of smartphones and social media—a bygone era before restaurants blew up on Tiktok before opening night, when dates met IRL, and when an Instagram filter couldn’t disguise the city’s grit.


Instead of focusing on the city’s recognizable landmarks and most famous residents, Little’s work centers on unique people, places, and events that could each have their own This American Life episode.

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